SOCIAL MEDIA FOR HOTELS - TAMING THE BEAST

A 3-Hour Seminar at the Shangri-la Hotel in Vancouver, BC on Thursday, Sept 16, 2010

Managed well, social media can be a powerful tool for interacting with guests and strengthening your business. Managed poorly, it can be a drain on resources and even harmful to your brand. Developed by hoteliers for hoteliers, this three-hour seminar will help you understand and harness the powers of social media to strengthen brand, manage reputation and drive revenue.

Topics include:

• Strategy - Does your property have a social media strategy? If so, does it advance overall objectives, branding and positioning? How to formulate the right strategy for your property.

• Resources - How to prioritize your time, allocate resources, cut out the noise, and choose the appropriate tools and frequency of messaging. Includes a survey of major platforms, from Facebook and Twitter to YouTube and blogs.

• Content - How to source, vet and formulate content for maximum impact.

• Reputation management - How to monitor and respond to online reviews and social media feedback to enhance your hotel’s profile and drive business.

• Metrics - How to measure performance and maximize revenue generation.

Who Should Attend?

Social media touches all categories of the lodging industry and many departments, from sales and marketing to guest services to food and beverage. This seminar is designed for senior employees and managers who wish to develop their knowledge and skills to make their property’s social media program more effective. A basic familiarity with major social media platforms is preferred.

Space is limited—register today.

Facilitators

Daniel Edward Craig has worked for hotels across Canada, from large chains to luxury boutiques. He is the author of three hotel-based novels, and his articles and blog about social media and other aspects of the hospitality industry have attracted a worldwide following. As Vice President & General Manager of Opus Hotels, Daniel was behind such innovative industry firsts as the General Manager’s Blog and the Lifestyle Concierge. For his recent social media articles visitwww.blog.danieledwardcraig.com.

Katrina Carroll-Foster has held leadership positions in sales and marketing with Intrawest Resort Corporation and HCareers.com. As Vice President of Sales & Marketing at Opus Hotels, she launched the social media programs for the Vancouver and Montreal properties. Most recently, she was Vice President, Marketing & Communications for the Rick Hansen Foundation, where she led the rebranding, website development and communications plan in preparation for the 2010 Olympic Games. Katrina is the owner of WiseWinston Strategic Marketing. www.wisewinston.com

For more information email info@danieledwardcraig.com or info@wisewinston.